Explanation matters: An experimental study on explainable AI
Swisscom and EMIL have built a complete insurance landscape for 6 million customers in <6 months. Swisscom Sure is the most ambitious and consistent insurance launch by a telco group. The insurance business, just like the existing mobile, internet and TV businesses, is to be developed into a permanent new business area. This is not just another embedded business model, but rather an unprecedented innovation with disruptive market potential. It involves all sectors (private and commercial customers) including motor vehicles. Sales are made to new/existing customers via the branch network and all digital channels (e.g. app, portal). Swisscom is taking over significant parts of the value creation in cooperation with all major Swiss insurance companies (including Zurich, Helvetia and AXA). Following a tender process, Swisscom chose the established Berlin-based technology company EMIL out of 80 providers worldwide in 2023. Record time: Despite numerous stakeholders and complex, cross-industry integrations into existing telco environment systems (including billing, partners) and various insurance general ledgers, the complex project was successfully implemented in less than six months based on EMIL's cloud-native SaaS core system. Cross-industry customer interfaces are utilised and the topic of insurance is rethought.