The Interplay of Quality and Information in Insurance Markets
How does insurance competition change with digital innovation? How can an Insurtech be profitable in a competitive environment? And how can incumbent insurance companies respond to this threat? In this single-authored paper, I develop a rigorous economic model that answers these questions. Two dimensions are crucial in this model, differentiating it from previous work. The first trend is in underwriting. Historically, data such as age and occupation categorized consumers' risk levels, with most firms having access to similar data. Now, with the rise of big data, there is a move towards integrated solutions and business partnerships, tapping into unique data like sensor readings and online activity. This leads to information asymmetries between insurance companies where one can quickly fall behind. The second key trend is competition based on service quality. Notably, 59% of insurance executives believe that service quality, particularly customer experience, is the primary driver for competitive success (Deloitte, 2018). In my paper, I incorporate these trends into a model and find the optimal strategies and resulting profits in such a setting. Therefore, the paper deepens our understanding of how insurance markets behave with digital disruption. The paper also offers valuable guidance for decision makers at Insurtechs as well as incumbents who need to navigate a fast-paced changing digital environment.
to Universiy of St. Gallen